On Wednesday December 10, a RCAPS sponsored seminar was held at APU.
The seminar welcomed Ms. DO Thi Thu Phuong, Master's Candidate, Graduate School of Asia Pacific Studies, APU. Her lecture was titled" Japanese Popular Culture in Vietnam-The Impacts of Japanese Manga and Anime on Vietnamese Children and the Youth"
Japanese Popular Culture in Vietnam: The Impact of Japanese Manga and Anime on Vietnamese Youth In 1992, the infiltration of Japanese manga into the Vietnamese market began with the Doraemon series which attracted millions of Vietnamese children. Since their introduction into Vietnam, Japanese manga and anime, a favorite of Vietnamese children, have become a “food for thought” which seems to have a certain impact on them. This study was done through field investigation and observation and was aimed at discovering how children might be affected by Japanese manga and anime. The current status of Japanese manga and anime in Vietnam will be depicted and investigated. Additionally, several external factors that may determine how Japanese manga and anime are disseminated to the Vietnamese will be taken into consideration. These include government censorship, diplomatic relationships and the indirect influences of "soft power". It is still questionable whether or not the backlash against Japanese manga and anime prevailing in Vietnamese markets is due to the massive publication of sexually explicit hentai and the lack of educational animation.