Jul 7, 2012

Dr. Jun DU (Vice-President, NEC China / President, NEC China Research Institute) gives a Social Outreach Seminar

On June 28, 2012, Dr. Jun DU (Vice-President, NEC China/President, NEC China Research Institute) was invited to present a Social Outreach Seminar entitled, "Working at Japanese Companies." Following an introduction by Professor Kenji Takano, APU President Professor Korenaga, who taught Dr. Du Japanese in Dalian, also introduced Dr. Du.

Dr. Du started by explaining that Japanese companies started to operate in China as early as the early 1970’s, when Japan and China normalized their diplomatic relations. Japanese TV stations used an NEC TV antenna to broadcast the meeting live. 

Dr. Du explained that the Japanese make good products. However, due to the culture of humbleness, the appeal of these goods is weaker than that of European and American companies. Also, everything is decided in Tokyo, and due to the Japanese misconception that high-end products will not sell well in China because of the price, western companies tend to open a huge earnings gap on Japanese firms. Dr. Du explained that the Japanese prefer ‘zero risk’, are reluctant to change once they have made a decision, have a follow-the-crowd mentality, spend too much time nurturing new employees, and tend to miss business opportunities due to lack of promptness. Meanwhile, western companies take risks, trying first, and then if it does not work, they change their ways quickly. They hire Chinese as executives, let them try, and if they are found to be not good, replace them. Dr. Du said the western companies’ method suits China where everything is rapidly changing. Japanese companies care about rival companies’ products, but western companies do not care about their rivals but they just do what they want to do.

Dr. Du also talked about study abroad, including his own experience and also his employees’ situations. Dr. Du observed and compared his employees who have studied abroad with other employees who have never studied abroad. Many employees who have never studied abroad actually have a good command of foreign languages. However, one of the advantages of studying abroad is to know the culture, custom, manners, and how things are in a particular country, and thereby gain a wider field of vision. Dr. Du concluded his talk by introducing the phrase “Strong Will and Flexible Mind.” Dr. Du encouraged the students by saying if you work hard, the path will be opened.

In the Q & A session, various interesting questions were asked such as “Why did China achieve such dramatic economic development?”, and “Do I have a chance to work at a Japanese firm in China?”

This event was made possible through the invitation of Professor Kenji Takano, Education Development and Learning Support Center.         


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