On Friday, January 11, 2013, Mr. TSUJIMURA Kiyoyuki (President, DOCOMO Engineering Inc.) was invited to present a Social Outreach Seminar, entitled“DOCOMO's Strategy to Survive in the Global Era.”
Mr. Tsujimura observed that the trends for next three to five years would be "Physical/Cyber-world Fusion ", "a transition to Broadband", and "Multi-Device and Cloud Computing". He said that by 2015, 4G (LTE-Advanced) will be the mainstream for broadband letting us download high-quality movie files in a short time. The flipside of this, though, is that it will be necessary to solve the problem of traffic congestion of information, as a large amount of data will be coming and going.
Mr. Tsujimura explained how smart phones can do many things by presenting various examples, such as an app with which, by just touching the screen, a taxi in the vicinity will come to you immediately; a weather app whose information is updated every 10 minutes; and an app that gives you train delay information and tells you how crowded it is inside the train. He also talked about another example, ‘e-coupons’, which enable companies to deliver coupons to their customers electronically all at once, and determine the combined total usage very quickly and accurately, as compared to traditional paper coupons. E-coupons can bring big advantages to companies on the management side.
In Kenya, not many people own a bank account, but the mobile phone is widespread; 80% of the people own one already. Therefore, mobile banking using mobile phones has attracted attention there. That is one example of where the mobile phone is functioning as a kind of social infrastructure. Mr. Tsujimura mentioned that the quality of Japan’s mobile phone services is one of the best in the world. Going forward, we can expect new services using the mobile phone, such as simultaneous interpreting into 11 languages, utilization in education, and use of Facebook in political campaigns.
After presenting an overview of those situations, Mr. Tsujimura noted that it was not long after human beings invented the airplane that the first manned lunar exploration was realized; technology progresses at a very fast speed. However, even if there is technology, such technology will not be plowed back into society without a business model that can commercialize the technology. He emphasized the importance of business models.
On the mobile industry in general and how society will be in the future, the audience members were able to learn directly from Mr. Tsujimura, who has been involved in the mobile business since the founding of DoCoMo. In the Q & A session after the seminar, Mr. Tsujimura kindly answered a variety of questions from the students. The seminar was a great success.
◇Video of this seminar is available only for APU students. Please contact the Research Office for more information.