On November 16 (Thu), 2017, APU invited Senior Creative Director Airo Takanohashi of the Business Incubation Division of Hakuhodo to give a lecture on the theme of “Creating brands from regional areas,” discussing creative initiatives to disseminate information from regional areas. Mr. Takanohashi used public relations examples from his own experience to cover topics such as shifts in communication methods and transformations in brand value in the information age. The lecture was attended by roughly 60 people, including APU students, staff and faculty, and local government officials, and prompted a large number of questions from the audience.
On November 22 (Wed), APU held the Action Study Workshop to Disseminate Values and Appeal that Are Unique to APU, an event aimed at university staff. The workshop was attended by roughly 20 staff members and other parties who oversee public relations. The participants were divided into groups, discussed the appeal of APU, and brainstormed ideas on future communication practices while reflecting on how to convey the appeal of APU and to which audience.