Ritsumeikan Asia Pacific University
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Seminar Report "Issues on Tourism Macro Statistics"
On November 18 (Wed.), 2015, RCAPS welcomed Professor Morihiko Kinjo (Faculty of Tourism Sciences and Industrial Management, University of the Ryukyus) to deliver an RCAPS seminar entitled, "Issues on Tourism Macro Statistics.”
[Report by APM Professor Mariner Wang]
In his 70 minute seminar, Professor Morihiko Kinjo (Faculty of Tourism Sciences
and Industrial Management, University of the Ryukyus) talked about ①the current
situation and challenges of tourism on Okinawa, ②challenges and policies for
tourism on Okinawa, ③the Okinawa General Bureau’s efforts to promote tourism,
④whether or not the economic effect of tourism is overestimated by the
input-output model? ⑤whether or not TSA (Tourism Satellite Account) is useless.
Professor Kinjo first explained, using graphs, the current situation and challenges
of tourism on Okinawa; then showed the transition in the number of inbound tourists
and revenues from tourism, the average duration of stay, and the average amount
consumed by per tourist; and concluded by discussing the future and challenges of
tourism on Okinawa (how to extend duration of stay, expand foreign tourists, and
increase amount consumed per tourist), using statistical data and graphs.
Specifically, he discussed efforts for achieving longer duration of stay and
increasing the amount consumed by tourists, measures for including Okinawan
culture in tour menus, infrastructure building to mitigate traffic congestion for
smooth transportation, economic effects from tourism on Okinawa, and international
standards of how to measure the economic impact from tourism.
In the Q&A session, there were many questions from the floor. 30 minutes was
allocated for the Q&A session but it was extended by 10 more minutes and the
seminar finished at 17:10.
The seminar was a substantial one. It was surely very informative for the attendees.
Professor Morihiko KINJO
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