Ritsumeikan Asia Pacific University



APU Students place 2nd at HPAIR 2009 Business Conference, Business Competition


Sep 8, 2009

From Thursday, August 6 until, Sunday, August 9, 2009, 5 APU students attended the Harvard Project for Asian and International Relations (HPAIR) 2009 Business Conference held at the Roppongi Hills Mori Tower, Tokyo, under the theme "Braving New Frontiers: Tomorrow's Ventures Today". In addition to this, Virgi Agita Sari (APM2, Indonesia), KERAF Yohanna S. V. (APM2, Indonesia) and team members from New York University, Columbia University and Reed College placed 2nd in the Business Strategy Competition, a feature of the Conference.

Over the four day conference, the participating students attended a plenary session featuring talks on the theme of Macroeconomic Trends and The U.S. Financial Crisis and Long-term Effects on Asia, heard from speeches from an expert panel and attended a range of workshops such as "Corporate Social Responsibility" and "Building a Brand".

On the final day of the Conference, student groups were given the opportunity to present their solutions as part of the Business Strategy Competition. This years Business Competition Case posed the question of how might a company like Daimler, which mainly produces luxury vehicles, adapt their marketing strategy to stay afloat and market themselves in the Asian Region in an era of economic turmoil and increasing environmental awareness.

In the proposal presented by the APU students and team members, they proposed targeting the relatively untapped market of Chinese middle age professional women who have a preference for big cars.

Looking back on the conference, Ms. Sari spoke of her impressions of the conference and her aspirations for the future, "Participating in this conference and business competition has been a great experience for me. Being able to meet top-class business experts and students from prestigious universities around the world has opened my mind and motivated me to work even harder to achieve my dreams."

The HPAIR Business Conference is an annual student conference in which hundreds of international undergraduate, MBA students and young professionals worldwide come together to interact and learn about topical areas of Asian business from prominent industry leaders.

Students from APU who participated in the HPAIR 2009 Business Conference:
Virgi Agita Sari (APM2, Indonesia) (Business Strategy Competition 2nd place)
KERAF Yohanna S. V. (APM2, Indonesia) (Business Strategy Competition 2nd place)
XU Shanshan (APM2, China)
PETDACHAI Anan (APM4, Thailand)
PIMONPAN Nisha (APM4, Thailand)

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