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Business Case Challenge Competition in APU

Jan 24, 2006

APM students hosted the 2nd Business Case Competition from December 9-12. This event brought together 30 teams of outstanding APU students from all academic backgrounds and years to compete on a real-life business case situated in Japan and provide recommendations on important issues and challenges facing the company involved. From receiving the case to presenting their ideas, each team had a maximum of 31 hours.Branded as an event to showcase the skills of APU students as an international center for intellectual learning and exchange, the competition's 4-day program had a number of highlights. The Friday opening ceremony featured a formal business dinner with a program of past international case study competitors sharing some of their secrets of success. The case study briefing on Saturday morning, discussed with students in brief the current market trends, business applications and opportunities in Asia for that firm. This was followed by Sunday presentations by all teams and Monday the finals.



The first competition held in July 2005 faced the challenge of convincing students to participate. Following the success of that event this December's competition was rated one of the best on the academic learning opportunities provided for students given the quality of the environment and the cross-cultural learning opportunities. December's competition had more teams apply than could be accommodated, according to the competition committee.

This year's case was developed by an APU team especially for the competition. Team performances were evaluated by a judging panel of 15 members. Among them were 9 APU professors, the remainder came from representatives from industry and graduate teaching assistants.



Professor Yamagami, Dean of Academic Affairs said, "We are very pleased to see the overwhelming response the competition has received this year. These enrichment activities are very valuable for developing students' various interpersonal skills and allow them to practice their learnt skills in a practical and realistic way. It is inspirational to see the exceptional degree of student involvement, excitement and energy put into their case presentations. It is hoped that this type of competition will become a regular feature of the academic program and that in the future we can also host an international competition where other Global universities can come and join with us and compete."


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