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With the vision of “Creating a world where we can continue to eat delicious food,” Morinoebi is an organization that tackles food crises. They are working toward that goal by encouraging each and every person living in the present age to think about the factors that cause food crises and how to solve them.
In collaboration with Nakatsu City and Ajinomoto.Co.Ltd, Morinoebi works toward solving Nakatsu City’s issue of unharvested crops caused by an aging society and labor shortage. The goal of this project is to raise consumer awareness of food crises, using the keywords “food loss” and “local food.” Morinoebi, along with recruited participants, took bamboo shoots that were growing wildly and commercialized them as processed foods. The following month, their products were sold at Tokiwa and other stores. The wide variety of crops left unharvested throughout the country can not only be used as a countermeasure against food problems, but also to conserve natural habitats, such as forests.
Copyright (c) 2016 Ritsumeikan Asia Pacific University
