NEWS

A paper co-authored by Seung Ho Youn , associate professor, and Yukio Yotsumoto , professor, in the College of Sustainability and Tourism, entitled “Adapting or Maladapting? A Protection Motivation Theory Analysis of Coping with Climate Change in Seafood-Based Food Tourism,” has been published in the international academic journal Tourism and Hospitality.

This study focused on the impact of climate change on seafood-based food tourism and analyzed how tourists perceive risks and attempt to cope with them. A survey of tourists in South Korea with experience in marine, fisheries, and seafood tourism revealed that self-efficacy and perceptions of vulnerability play a significant role in tourists’ coping behaviors.

Furthermore, the research findings highlighted the importance of providing timely information at tourist destinations, supporting flexible travel planning, offering alternative options, and disseminating information on practical risk management.

This study deepens our understanding of tourists’ perceptions and coping behaviors in response to changes caused by climate change, while also providing valuable insights for the management of tourist destinations affected by climate change.

Read the article here